Brand only gives its commercial products brand value, and the brand composition cannot be separated from products, market, advertising, image, concept and other aspects. Brand is not a good name, and a sign can be called brand. Only when the brand is recognized by consumers and has obtained consumer trust, can it be called brand. In the process of shaping and promoting brands, many enterprises tend to focus on one aspect, for example, some focus on product design and research and development, while others focus on marketing, and others regard profits and sales as brands.

So, what is the brand? In Chongqing brand design company's view, brand is a comprehensive package. Bread here includes product quality, marketing, after-sales service commitment, brand concept, brand image and advertising. For brand design, it is necessary to combine brand design with enterprise value concept and product characteristics to make it comprehensive and systematic Simple visual symbol expression and visual image design. For example, product packaging image design, brand logo design, brand corporate culture design, enterprise VI design, and advertising design, etc., so, brand design is a continuous, systematic and comprehensive planning and design work, which requires the director of brand design to carry out professional brand design service for a long time.

Of course, with a good brand, we need to do a good job in brand maintenance and management. Brand is a long-term and continuous work, which needs to be implemented strictly according to the design company's plan, so as to bring the brand greater and lasting influence into play, thus producing brand value.